Florentina Boutique: Style for Every Woman
Florentina Boutique: Style for Every Woman
Zainab Obaidi, owner of Florentina Boutique in Southfields, tells us why her boutique is the premier destination for women looking for stylish pieces for every stage of life.
What styles and clothing does Florentina Boutique offer?
We offer carefully curated French and Italian fashion for women looking for stylish, easy to wear pieces for every stage of life. We help new mums rediscover confidence in their wardrobe, support customers searching for the perfect outfit for weddings or special events, and style women for key social occasions such as Royal Ascot and the Wimbledon Championships. Whether it’s everyday elegance or a standout occasion look, we offer personal styling to help every customer feel their best.
Tell us about the exciting expansion of Florentina Boutique.
The recent expansion of Florentina Boutique has been an exciting milestone for us. What began as a small independent boutique has grown into one of the largest fashion boutiques in south west London. The expansion has allowed us to introduce a new styling studio ready to serve the community for Wimbledon tennis. We wanted the boutique to feel more than just a shop — a place where women can enjoy the experience of fashion, discover new looks, and receive genuine personal styling while having a drink in our summer gardens.
Tell us about the launch event you held for the expansion!
To celebrate the expansion, we hosted a special launch event for our customers and local community with a massive fashion show, showing more than twenty outfits worn by our model, DJ Sally. It was a wonderful evening filled with fashion, styling inspiration and a chance for clients to explore the new collections in a relaxed and welcoming atmosphere. Community has always been at the heart of Florentina, and events like this allow us to connect with the women who have supported us throughout our journey.
What trends and pieces are you excited about for the summer season?
Belts are making a big comeback and really elevate an outfit; lace in skirts and shirts; wide leg trousers; unusual blouses that can go from work to evening (not just a classic white shirt for the office). I’m loving the trending colours: chocolate (rust), burgundy, mint green, transformative teal, electric fuchsia.
Tennis is coming up – why should people shopping for their Wimbledon wardrobe come to Florentina Boutique?
Florentina Boutique is the perfect destination for Wimbledon wardrobe shopping. Our special edition collection features white cotton dresses, timeless stripe shirts elegant jackets, and a fresh range of sunglasses. All are available in our Wimbledon studio in the boutique. Come experience the perfect blend of sport and style and let us help you stand out at the tournament!
Tell us about your styling sessions and shopping sessions.
We do private evenings just for you and your closest friends, where you will have exclusive access to a personal styling experience, and we tailor looks just for your group. Then, you can shop together in a relaxed, after-hours setting, and as a special touch, we’ll treat you to a catered dinner: sushi, curry – you name it. It’s the perfect way to celebrate friendship, fashion, and fun, only at Florentina.
What do you love most about running the shop?
There is something so special about seeing a woman walk out feeling confident because she found that perfect fit, no stress, no endless returns. Just a real, personal win.